There are digital ghost towns appearing all over the internet these days. Myspace has become the creepiest one of all. Almost overnight, Myspace became a place only populated by pedophiles, spammers, and terrible garage bands trying to make it big. Of course we know where everyone went, and can you blame us?
It seems like Myspace is constantly a step behind Facebook and it people noticed.
Well, finally they have woken up and have hired Lagrant Communications, and Valencia, Perez & Echeveste firms to help them with their re-branding. So why is this so interesting?
The two firms hired target mainly a Hispanic and African American audience. With the Hispanic population becoming a powerful economic force, it makes sense to target their dollars. I believe like Ford (kept pushing bigger SUV‘s when hybrids were the trend in the early 2000‘s.), the American broadcasters are suffering from arrogance and will suffer financially in the future.
Just recently in one of my previous blogs I looked at Univision’s rise in the broadcasting ranks due to it’s Hispanic focus. I think like Univision, having a specific demographic to target gives you greater success then trying to appeal to the lowest common denominator. While this has been the practice in the past, the internet has made it obsolete.
Will this re-branding bring people back to this one ghost town? I believe it will, just as when I was a kid I still had faith Apple would find it’s way again. Of course not everybody agrees with me, so for a more pessimistic analysis check out what Niall Kitson thinks.
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