Tuesday, February 22, 2011

How would a RoboCop statue help Detroit's image?

So Detroit is in the process of trying to rebuild itself and it's image.
Check out this commercial for Chrysler featuring Eminem.


Pretty cool.  Wieden+Kennedy did an awesome job.
Well, what if their campaign looked more like this?!



According to a news story by Reuters, there is a group on facebook raising money to bring a RoboCop statue to Detroit.  Of course the mayor wasn't sold on the idea, but the group continues to raise money to make their dream come true.  Oh yeah, and there's at least 1,500 members in the group. 

What do you think?  Is this merely a funny stunt that should not be taken seriously or do you think it will it do more harm than good?

With the Detroit 1-8-7 coming out on ABC, I think they will have enough problems without having to resurrect Officer Alex J. Murphy.

Personally, I think that Detroit should highlight more of it's Motown history in it's future persuasive campaigns. 

3 comments:

  1. I would tend to agree with you, however I think there is a niche for just about everything. I don't believe having a robocop statue would define the city, but could definitely be used as something to play up its diversity. It could also attract tourism. I think they should go for it and continue to use everything else Detroit has to offer to attract people to the area and better the reputation. There has to be like a die-hard robocop following out there somewhere! haha

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  2. yo it's jimmy, subscribe to adsense and make money off this mofo. And yeah robocop would make Detroit look like a joke

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  3. Now if he was tallest structure in Detroit I could see that being awesome. It's like if you are gonna go crazy with it, why not go nuts?

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