Companies are missing out on a trillion dollar Hispanic market.

What does a punk band know that a large company does not?
Here are two music videos by the punk band The Bronx
They are from their last two albums.
See if you notice a difference in the music.





Pretty big leap right?  For the last few years, multiple articles have pointed out that most companies are simply ignoring the fast growing Hispanic population of the United States. 

So why should companies care about targeting the Hispanic demographic?  Would your company like to tap into a TRILLION dollar market?  If it's so lucrative, why aren't most companies aware?
                                                                                          

The only thing I could think of was racism.  Racism blinds people to the opportunities of mutually beneficial relationships with those around them.  For instance, Nielson ratings has been accused of under counting hispanic and black audiences.

However, after reading this blog by Dian Hasan I've changed my mind.  Any company that wants to attract and retain loyal Hispanic consumers needs to do some in depth research.  If your company is looking towards targeting this market you should definitely read what Dian has to say first.